原文的作者摘錄了一些名句放在自己的著作裡，按照一些主題做了分類。
自己特別有感覺的，是愛因斯坦的那句：如果你無法簡單的解釋一件事情，那麼表示你對這件事情的理解不夠透徹（If you can’t explain it simply, you don’t understand it well enough）。
在專業訓練的過程中，我們會學到很多的術語跟複雜的概念，用來跟同行的人做更有效率的溝通。所以在這個階段，我們通常會用這些「裝備」把自己武裝起來，讓自己顯得「高人一等」、「連講的話都不一樣」。但是進到了另一個階段，我們一方面對專業領域有了更深一層的理解，一方面可能必須向外行人解釋這些複雜的概念，於是就有了以簡馭繁的需要。我相信愛因斯坦的這句話，應該是在描述這個進階的專業水準，畢竟必須依靠「讓別人不懂」來凸顯自己專業能力的人，可能在專業上還有很多可以進步的空間。
另外，像是「讓數字說話」這一類的有好幾句，但是個人一直不覺得數字本身能說什麼話，通常是「懂數字」的人，能讓數字說他想要說的話。這個部分有很多有趣的例子，以後再以另外的文章討論好了。
Why Analytics?
- What gets measured, gets managed. --Peter Drucker
- The price of light is less than the cost of darkness. -- Arthur C. Nielsen, Market Researcher/Founder of ACNielsen
- Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. -- Geoffrey Moore, Author of Crossing the Chasm/Inside the Tornado
- Those who do not remember the past are condemned to repeat it. -- George Santayana
- War is ninety percent information. -- Napoleon Bonaparte, French Military and Political Leader
Uninformed Opinions and Theories
- A point of view can be a dangerous luxury when substituted for insight and understanding. -- Marshall McLuhan, Canadian Communications Professor
- In God we trust, all others must bring data. -- W. Edward Deming
- I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts. -- Sir Arthur Conan Doyle, Author of Sherlock Holmes stories
- He uses statistics as a drunken man uses lamp posts – for support rather than for illumination. -- Andrew Lang, Scottish Writer
- Facts do not cease to exist because they are ignored. -- Aldous Huxley
Data Matters
- Data! Data! Data! I can’t make bricks without clay! -- Sir Arthur Conan Doyle
- Not everything that can be counted counts, and not everything that counts can be counted. -- Albert Einstein, Physicist
The Process of Analysis
- If you don't know how to ask the right question, you discover nothing. -- W. Edward Deming
- A person who is gifted sees the essential point and leaves the rest as surplus. -- Thomas Carlyle, Scottish Writer
- He who would search for pearls must dive below. -- John Dryden
- Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital. -- Aaron Levenstein, Business Professor at Baruch College
- If you torture the data long enough, it will confess. -- Ronald Coase, Economist
- Errors using inadequate data are much less than those using no data at all. -- Charles Babbage
- The alchemists in their search for gold discovered many other things of greater value. -- Arthur Schopenhauer, German Philosopher
Sharing Your Data and Insights
- Once we know something, we find it hard to imagine what it was like not to know it. -- Chip Dan Heath, Authors of Made to Stick, Switch
- If you can’t explain it simply, you don’t understand it well enough. -- Albert Einstein, Physicist
- If the statistics are boring, you've got the wrong numbers. -- Edward Tufte
- The greatest value of a picture is when it forces us to notice what we never expected to see. -- John Tukey, American Mathematician
- Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful. -- Chip Dan Heath, Authors of Made to Stick, Switch
- Numbers have an important story to tell. They rely on you to give them a clear and convinving voice. -- Stephen Few
Turn Insight into Action
- The goal is to turn data into information, and information into insight. -- Carly Fiorina, Former CEO of HP
- The value of an idea lies in the using of it. -- Thomas A. Edison, American Inventor
- An idea not coupled with action will never get any bigger than the brain cell it occupied. -- Arnold Glasow, American Businessman
- Any powerful idea is absolutely fascinating and absolutely useless until we choose to use it. -- Richard Bach
- Never confuse motion with action. -- Benjamin Franklin, American Politician/Inventor
- Opportunities multiply as they are seized. -- Sun Tzu
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